Total Display Views - Member's total display views or exposures from their online display case since launch
Recent Display Views - Current month
Total Display Clicks - This is an actual action by a human (not just an exposure) to learn more since launch
Recent Display Clicks - Current month
Displays Like Votes - When a person visits an individual display they have the option (when feature turned on) to click that they like this display or service.
Conservative $.25 ROI - This display click through value is calculated at a VERY conservative twenty-five-cents ($0.25) vs buying an ad at $1 to $2 industry average. We find that these reports often offset the full cost of community membership within the first 12 months from the member's launch date.
Industry Average $1.50 ROI - This display click through value is calculated at an industry average of $1.50.