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WIC

Food, nutrition counseling, and access to health services are provided to low-income women, infants, and children under the Special Supplemental Nutrition Program for Women, Infants, and Children, popularly known as WIC.

WIC provides federal grants to states for supplemental foods, health care referrals, and nutrition education for low-income pregnant, breastfeeding, and non-breastfeeding postpartum women, and to infants and children who are found to be at nutritional risk.  

Most State WIC programs provide vouchers that participants use at authorized food stores. A wide variety of State and local organizations cooperate in providing the food and health care benefits, and 46,000 merchants nationwide accept WIC vouchers.

WIC is effective in improving the health of pregnant women, new mothers, and their infants.

Established as a pilot program in 1972 and made permanent in 1974, WIC is administered at the Federal level by the Food and Nutrition Service of the U.S. Department of Agriculture. Formerly known as the Special Supplemental Food Program for Women, Infants, and Children, WIC's name was changed under the Healthy Meals for Healthy Americans Act of 1994, in order to emphasize its role as a nutrition program.

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Healthfirst, formally Family Planning Health Services, or FPHS, is a non-profit community health provider in central Wisconsin. Incorporated in 1973, FPHS set forward to develop a quality facility that offered confidential reproductive health and WIC services in Marathon County. Since 1973, FPHS has expanded its geographical footprint and now offers WIC services in three counties and health services in nine counties.