The mission of the Southern Nevada Transit Coalition is to serve and lead its diverse membership through advocacy, innovation and information sharing to strengthen and expand public transportation in Southern Nevada.
The Southern Nevada Transit Coalition was incorporated in June of 2002 as part of the Nevada Department of Transportations Public Rural Ride (Pride) program. Silver Rider Transit is the organizational branding of the Southern Nevada Transit Coalition. The Southern Nevada Transit Coalition is a private, non-profit, 501(c) 3 organization. It is one of two regional transit coalitions in Nevada and founded on the belief that public transportation can be improved by encouraging cooperation and cost sharing among organizations with interests in transit.