Play Unplugged is all about encouraging kids to put down their electronics and get out and play. This is done by creating a symbiotic relationship between kids, parents and the local community. This relationship creates an incentive for all to participate as one motivates the other.
It all begins with motivation that works. The kind that get’s kids playing and active without them even knowing it. This motivation is based on a reward mechanism that excites kids. We call it a Brag Badge. Kids earn a Brag Badge for every activity they complete. The badges are specifically designed to be fun, colorful and highly collectable.
Some examples of Brag Badge activities include:
Who Hands Out the Badges?
This is where the local community comes in. In order to engage the entire community, we encourage local businesses and/or organizations to sponsor an activity or Brag Badge. That way when a child is ready to collect a badge, they go to the sponsoring entity to pick it up. This leads to a substantial increase in visibility and foot traffic for participating sponsors.
What is a Play Unplugged Brag Badge?
A Brag Badge is a plastic badge somewhat resembling a “military dog tag” that represents a Play Unplugged challenge or activity. The badge is given out by a local organization or business to participants who have completed the activity.
Each badge has been sequentially numbered and contains the title of the activity, the name of the sponsoring organization, as well as a point allocation. The more difficult the activity associated to the badge, the higher the points. These points can then be tracked and used in drawings, contests, etc. Special attention to every detail has been considered to ensure each badge maintains a highly collectable feel and desirability.
Brag Badges are purchased by local businesses and/or organizations who decide what activity or challenge they wish to sponsor. The more fun and exciting the activity, the greater number of participants will come to redeem the badge. In turn the sponsoring entity sees a huge increase in exposure and foot traffic.
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